Add local SEO to Adobe Muse
Adding local business information is important for Google's knowledge graph and it's super easy to do in Muse thanks so these awesome widgets. Learn what options are available and how they work.
Table of contents
Guidelines
- Never use more than one of these widgets on a single page.
- Place the widget on your home page or the master page(s) unless the business has more than one location.
- If you are using these widgets on a directory type website, place the local SEO widget that represents your business on your home page.
- It's highly recommended that you use Master Page (Premium) or Master Page with Social Links to tie your logo, business name, and social media profiles together.
- Always verify that the markup is correct. Every widget has a link at the bottom of the widget that looks like this: . That link will take you to Google's Schema checker.
Verifying schema
Schema works differently than other types of markup because it is one of the only types of markup that will effect what someone sees in a search result. Because of this, schema requires trust. If you abuse the markup or use markup with many errors, you will begin to lose the trust of the search engine and schema will eventually be ignored. If the widget produces an error, remove immediately it and report it here.
Multiple locations
If the business has more than one location, the placement of the markup depends on the way the site is set up:
- If the business has a different website for each location, the widget should still be placed on the home page or master page(s).
- If the business uses a single website for multiple locations, then a page should be created specifically for each location. Each location page should then have a local business widget placed on each page with the corresponding address.
Schema types available
There are currently 120 specific business types available. The complete list on Schema.org can be seen here. You'll have to scroll almost to the end to where you see the category of LocalBusiness.
The Complete List
The list below shows which subcategory widgets have been created for. The the red icons will link back to the free version with a few options to help get your business on the map. The gold icons are for the premium version. The premium version will work for every business and offers tons of features.
- Accounting Service
- Adult Entertainment
- Amusement Park
- Animal Shelter
- Art Gallery
- Attorney
- Auto Body Shop
- Auto Dealer
- Automated Teller
- Automotive Business
- Auto Parts Store
- Auto Rental
- Auto Repair
- Auto Wash
- Bakery
- Bank or Credit Union
- Bar or Pub
- Beauty Salon
- Bed And Breakfast
- Bike Store
- Book Store
- Bowling Alley
- Brewery
- Café or Coffee Shop
- Campground
- Casino
- Child Care
- Clothing Store
- Comedy Club
- Computer Store
- Convenience Store
- Day Spa
- Dentist
- Department Store
- Dry Cleaning or Laundry
- Electrician
- Electronics Store
- Emergency Service
- Employment Agency
- Entertainment Business
- Exercise Gym
- Fast Food Restaurant
- Financial Service
- Fire Station
- Florist
- Food Establishment
- Furniture Store
- Garden Store
- Gas Station
- General Contractor
- Golf Course
- Government Office
- Grocery Store
- Hair Salon
- Hardware Store
- Health and Beauty Business
- Health Club
- Hobby Shop
- Home and Construction Business
- Home Goods Store
- Hostel
- Hotel
- Housepainter
- HVAC Business
- Ice Cream Shop
- Insurance Agency
- Internet Cafe
- Jewelry Store
- Library
- Liquor Store
- Locksmith
- Lodging Business
- Medical Business
- Men’s Clothing Store
- Mobile Phone Store
- Motel
- Motorcycle Dealer
- Motorcycle Repair
- Movie Rental Store
- Movie Theater
- Moving Company
- Music Store
- Nail Salon
- Night Club
- Notary
- Office Equipment Store
- Outlet Store
- Pawn Shop
- Pet Store
- Pharmacy
- Physician
- Plumber
- Police Station
- Post Office
- Professional Service
- Public Swimming Pool
- Radio Station
- Real Estate Agent
- Recycling Center
- Resort
- Restaurant
- Roofing Contractor
- Self-Storage
- Shoe Store
- Shopping Center
- Ski Resort
- Sporting Goods Store
- Sports Activity Location
- Sports Club
- Stadium or Arena
- Store
- Tattoo Parlor
- Television Station
- Tennis Complex
- Tire Shop
- Tourist Information Center
- Toy Store
- Travel Agency
- Wholesale Store
- Winery