SEO for Products (w/ Google Rich Cards)

Learn more about the SEO for Products (w/ Google Rich Cards) Adobe Muse widget

The SEO for Products Essential SEO widget is perfect drawing attention to a product. This widget activates Google Rich Cards, and adds every social media markup including Open Graph, Twitter Card, and Fancy.

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Table of contents

  1. How to Use
    1. Guidelines
    2. Verifying markup
  2. Documentation
    1. Version
    2. Robots
    3. Webpage
    4. Product
  3. Discussion

How to use

This widget uses Schema.org markup to enable rich snippets on your webpages. This widget can be used once per page and their deployment can be tracked inside Google Webmaster. You can learn more about how awesome Rich Cards are here.

3 important rules

  1. Never leave this widget on your Master Page(s).
  2. Always make sure the content in each widget is unique.
  3. Verify that the markup on the page is valid.

Verifying markup

Since Google Rich Cards can affect the way that search results are displayed, it is highly recommended that you verify the markup. An instant way of checking is by testing your URL in Google's Structured Data Testing Tool.

Verify your page's markup with Google's Schema tester.

As you start to add Google Rich Cards to multiple pages, a more efficient way to keep track of them is via Google Webmaster. Rich Cards can be found under Search Appearance.

Rich cards can be tracked inside Google Webmaster under Search Appearance

Reporting markup

If any of the markup comes back as invalid, please report it here.

Have more questions?

If you have a question that this page doesn't answer, take a look at the essential widget FAQ page. If you still have a question, always feel free to ask in the comments below!

SEO for Products (w/ Google Rich Cards)
Version
This will tell Muse which canonical tags to generate for the webpage. If your website is fluid, you'll never need to change this.
Site Version You have 4 options:
  • Fluid (fluid layouts to not have any alternate layouts)
  • Desktop
  • Tablet
  • Phone
This is the homepage This feature is for Fluid websites that want to remove index.html from the homepage. Only enable this feature when placing this widget on the home page.Tip — make sure you redirect the index.html version of your homepage to always redirect to the version without index.html. Follow this guide to learn how to do this.
Robots
Index Page This tell search engines whether you would like your page to be indexed.
Follow Links This tells search engines whether you would like the links on your page to be followed.
Webpage
Image An image that represents the content of the webpage. This is also known as the Social Media Preview Image. Tip — Bigger is better but it should be at least 600x600. The image should represent the page in a visually appealing way. Many companies (including myself) use stock images. The image should also have very little text on it (if any).
Add Image Dimensions Enable this feature to add the width and height of your uploaded image.Tip — when a user shares a link to a page, if that page has not been shared on that platform, the image might not load in the preview because the platform hasn't indexed the image yet. If you add the image dimensions, however, the platorm will be able to load the image even if it hasn't been indexed yet.
Image Width The width of the image.
Image Height The height of the image.
Description A quick description of the webpage. Tip — The description is one of the most important parts of SEO. As an industry standard, descriptions should not exceed more than 160 characters. This post by Moz provides more information on why this is the standard. Remove any existing descriptions in the page properties. This widget will generate this tag for you.
Product
General
Brand The brand of the product.
Category The category of the product.Tip — use the forward slash (/) to add nested categories. For example: Camping Gear / Tent
Price
Currency The default currency of the product.
Currency The default currency of the product.
Price The price of the product.
Condition You have 4 options:
  1. New
  2. Used
  3. Damaged
  4. Refurbished
Availability (Schema) You have 9 options:
  1. Discontinued
  2. In Stock
  3. In Store Only
  4. Limited Availability
  5. Online Only
  6. Out of Stock
  7. Pre Order
  8. Pre Sale
  9. Sold Out
Availability (Facebook/Pinterest) Facebook and Pinterest use different markup to specify whether the product is in stock. You have 2 options:
  1. In Stock
  2. Out of Stock
Identifiers
Add as many identifiers for your product as you can.
8-Digit (UCC-8 or EAN) The UCC-8 or EAN identifier.
12-Digit (UCC-12 or UPC) The UCC-12 or UPC identifier.
13-Digit (UCC-13, EAN, JAN, or ISBN) The UCC-13, EAN, JAN, or ISBN identifier.
GTIN-14 The GTIN-14 identifier.
MPN The MPN identifier.
SKU The SKU identifier.
Reviews
Average The average score of the customer review.
Best Possible The Best Possible score a review can receive. Tip — 5 is the most common Best Possible score.
Worst Possible The Worst Possible score a review can receive. Tip — 1 is the most common Worst Possible score.
Count The amount of reviews for the Product.

Discussion